Work

The image concept: Its place in consumer psychology

Year: 1989

Type: article

Source: Journal of Economic Psychology

DOI: 10.1016/0167-4870(89)90038-x

Author: Theo B.C. Poiesz

Institution: Tilburg University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014508414

FWCI: 1.572

Cites: 51

Cited by: 122

Related to: 10