Work

To Brand or Not to Brand? A Theoretical and Empirical Question

Year: 1985

Type: article

Source: The Journal of Business

DOI: 10.1086/296297

Authors: David E. M. Sappington, Birger Wernerfelt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014577932

FWCI: 3.18

Cites: 13

Cited by: 67

Related to: 10