Work

Online corporate brand image, satisfaction and loyalty

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2550137

Authors: Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi

Institution: University of Manchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014584348

FWCI: 8.264

Cites: 77

Cited by: 112

Related to: 10