Work

Brand logo and name association: it's all in the name

Year: 2006

Type: article

Source: Applied Cognitive Psychology

DOI: 10.1002/acp.1257

Authors: Heather Buttle, Nikki Westoby

Institutions: Massey University, Bangor University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014670460

FWCI: 3.523

Cites: 18

Cited by: 40

Related to: 10