Work

Advertisement size and goods-buyer characteristics: Some empirical results

Year: 1995

Type: article

Source: The Social Science Journal

DOI: 10.1016/0362-3319(95)90006-3

Author: Franklin G. Jr. Mixon

Institution: University of Southern Mississippi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014698043

FWCI: 1.282

Cites: 16

Cited by: 3

Related to: 10