Work

The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction

Year: 2014

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2014.08.008

Authors: Huan Yan, En-Chung Chang, Ting-Jui Chou, Xiaofei Tang

Institutions: Beijing Technology and Business University, Renmin University of China, Southwestern University of Finance and Economics

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014720925

FWCI: 2.137

Cites: 82

Cited by: 17

Related to: 10