Work

Brand Personality and Emotional Attitudes: The Case of Mobile Telephone Operators

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2011.592460

Authors: Fethi Klabi, Mohsen Debabi

Institutions: Tunis University, Manouba University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014730285

FWCI: 1.851

Cites: 51

Cited by: 18

Related to: 10