Work

Perceptual categorization of private labels and national brands

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420910972774

Authors: Magda Nenycz‐Thiel, Jenni Romaniuk

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014733527

FWCI: 11.41

Cites: 35

Cited by: 68

Related to: 10