Work

How Advertising Works: A Planning Model. .. putting it all together

Year: 2000

Type: article

Source: Advertising & Society Review

DOI: 10.1353/asr.2000.0015

Author: Richard Vaughan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014750943

FWCI: 1.246

Cites: 12

Cited by: 17

Related to: 10