Work

Customer segmentation of multiple category data in e-commerce using a soft-clustering approach

Year: 2010

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2010.11.002

Authors: Roung-Shiunn Wu, Po-Hsuan Chou

Institution: National Chung Cheng University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014756888

FWCI: 12.36

Cites: 36

Cited by: 160

Related to: 10