Work

Ethnically targeted advertising: views of those not targeted

Year: 2007

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850710772932

Author: Ernest Cyril de Run

Institution: Universiti Malaysia Sarawak

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014797493

FWCI: 3.542

Cites: 128

Cited by: 21

Related to: 10