Work

Consumer innovativeness: a domain-specific perspective of information acquisition and choice

Year: 2015

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2014.984890

Authors: Wooyang Kim, James M. Hunt, Richard A. Lancioni

Institutions: Hershey (United States), Temple University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014837157

FWCI: 4.963

Cites: 67

Cited by: 15

Related to: 10