Work

Marketplace footprints: connecting marketing communication and corporate brands

Year: 2010

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561011032289

Authors: Harlan E. Spotts, Marc G. Weinberger

Institutions: Western New England University, University of Massachusetts Amherst

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014913491

FWCI: 5.699

Cites: 51

Cited by: 18

Related to: 10