Work

Integrated measures of sales, merchandising, and distribution

Year: 1998

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(98)00015-9

Author: John D.C Little

Institution: Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014973314

FWCI:

Cites: 5

Cited by: 27

Related to: 10