Work

Customer Lifetime Value and Marketing Strategy: How to Forge the Link

Year: 2000

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347002562597

Author: Adrian Sargeant

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2014995894

FWCI: 1.246

Cites:

Cited by: 25

Related to: 10