Work

Emotional Factors in Advertising Via Mobile Phones

Year: 2012

Type: article

Source: International Journal of Human-Computer Interaction

DOI: 10.1080/10447318.2011.641899

Authors: Taezoon Park, Gavriel Salvendy

Institutions: Nanyang Technological University, Purdue University West Lafayette, Tsinghua University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015000513

FWCI: 1.824

Cites: 77

Cited by: 19

Related to: 10