Work

Optimal selection of potential customer range through the union sequential pattern by using a response model

Year: 2010

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2010.12.078

Authors: Wen-Chin Chen, Chiun-Chieh Hsu, Jing-Ning Hsu

Institutions: Chunghwa Telecom (Taiwan), National Taiwan University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015030220

FWCI: 7.601

Cites: 25

Cited by: 18

Related to: 10