Work

Celebrity co-branding partners as irrelevant brand information in advertisements

Year: 2012

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2011.12.014

Authors: Jasmina Ilicic, Cynthia M. Webster

Institution: Macquarie University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015036951

FWCI: 20.07

Cites: 38

Cited by: 94

Related to: 10