Work

When consumers love their brands: Exploring the concept and its dimensions

Year: 2007

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.09.014

Authors: Noël Albert, Dwight Merunka, Pierre Valette-Florence

Institutions: Lyon 1 Université, Aix-Marseille Université, Euromed Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015041537

FWCI: 18.9

Cites: 52

Cited by: 628

Related to: 10