Work

Young consumers' perceptions of multinational firms and their acculturation channels towards western products in transition economies

Year: 2006

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/17468800610674444

Authors: Jung‐Wan Lee, Simon Tai

Institutions: Kazakh-British Technical University, KIMEP University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015130151

FWCI: 7.019

Cites: 11

Cited by: 35

Related to: 10