Work

From 1086 and 1984: direct marketing into the millennium

Year: 1998

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509810199544

Author: Martin Evans

Institution: University of the West of England

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015165148

FWCI: 1.594

Cites: 15

Cited by: 9

Related to: 10