Work

Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format

Year: 2006

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.06.006

Authors: Rajesh Chandrashekaran, Dhruv Grewal

Institutions: Fairleigh Dickinson University, Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015175681

FWCI: 5.849

Cites: 42

Cited by: 89

Related to: 10