Work

Customer Profitability in a Supply Chain

Year: 2001

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.65.3.1.18332

Authors: Rakesh Niraj, Mahendra Gupta, Chakravarthi Narasimhan

Institution: Washington University in St. Louis

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015254738

FWCI: 58.42

Cites: 18

Cited by: 329

Related to: 10