Work

Sport team loyalty: integrating relationship marketing and a hierarchy of effects

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-01-2012-0002

Author: Rodoula H. Tsiotsou

Institution: University of Macedonia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015304086

FWCI: 11.89

Cites: 86

Cited by: 84

Related to: 10