Work

Research of Bulgarian companies' marketing effectiveness

Year: 2004

Type: article

Source: Managerial Auditing Journal

DOI: 10.1108/02686900410543886

Authors: Mladen Stefanov Velev, Ivo Todorov Marinov

Institution: Technical University of Sofia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2015305859

FWCI: 0.93

Cites: 9

Cited by: 6

Related to: 10