Work

Characteristics of Mexican American Consumers

Year: 1985

Type: article

Study design: Observational Study

Source: Journal of Consumer Research

DOI: 10.1086/209040

Authors: Joel Saegert, Robert J. Hoover, Marye Tharp Hilger

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015305884

FWCI: 6.359

Cites: 7

Cited by: 157

Related to: 10