Work

Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership

Year: 2013

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-013-9249-y

Authors: Denise M. Janssen, Leonard J. Paas

Institution: Vrije Universiteit Amsterdam

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015316645

FWCI: 4.953

Cites: 37

Cited by: 39

Related to: 10