Work

A hierarchical classification of co-creation models and techniques to aid in product or service design

Year: 2012

Type: article

Source: Computers in Industry

DOI: 10.1016/j.compind.2012.02.012

Authors: Muriati Mukhtar, Mohamed Nazul Ismail, Yazrina Yahya

Institution: National University of Malaysia

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015331641

FWCI: 16.42

Cites: 48

Cited by: 56

Related to: 10