Work

The secret to true service innovation

Year: 2012

Type: article

Source: Business Horizons

DOI: 10.1016/j.bushor.2012.09.001

Authors: Lance A. Bettencourt, Stephen W. Brown, Nancy J. Sirianni

Institutions: Texas Christian University, Arizona State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2015378042

FWCI: 20.98

Cites: 20

Cited by: 75

Related to: 10