Work

The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

Year: 2009

Type: article

Study design: Observational Study

Source: International Business Review

DOI: 10.1016/j.ibusrev.2009.10.001

Authors: Nadia Huitzilin Jiménez, Sonia San Martín

Institution: Universidad de Burgos

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015415028

FWCI: 20.74

Cites: 115

Cited by: 209

Related to: 10