Work

Building strong brands in a modern marketing communications environment

Year: 2009

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527260902757530

Author: Kevin Lane Keller

Institution: Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015443460

FWCI: 42.53

Cites: 26

Cited by: 1,143

Related to: 10