Work

Impact of Positioning Strategies on Corporate Performance

Year: 2008

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s0021849908080124

Authors: Charles Blankson, Stavros P. Kalafatis, Julian Ming-Sung Cheng, Costas Hadjicharalambous

Institutions: University of North Texas, Kingston University London, National Central University, SUNY Old Westbury

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015622833

FWCI: 9.798

Cites: 54

Cited by: 59

Related to: 10