Work

Direct observation of search behavior in the purchase of two nondurable products

Year: 1985

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.4220020304

Authors: Cathy J. Gobb, Wayne D. Hoyer

Institutions: University of Illinois Urbana-Champaign, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015638172

FWCI: 3.18

Cites: 62

Cited by: 24

Related to: 10