Work

New entrants in a mature market: An empirical study of the detergent market

Year: 1996

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1996.9964415

Authors: Wendy Lomax, Kathy Hammond, Maria Clemente, Robert East

Institutions: Kingston University London, London Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015675694

FWCI: 1.811

Cites: 32

Cited by: 16

Related to: 10