Work

Metrics That Matter

Year: 2009

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/s002184990909045x

Authors: Martin R. Lautman, Koen Pauwels

Institution: Dartmouth College

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015696956

FWCI: 4.148

Cites: 31

Cited by: 17

Related to: 10