Work

Gender differences in brand commitment, impulse buying, and hedonic consumption

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211228793

Authors: Sigal Tifferet, Ram Herstein

Institution: Ruppin Academic Center

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2015714264

FWCI: 31.97

Cites: 58

Cited by: 257

Related to: 10