Work

Le marketing sensoriel du point de vente

Year: 2002

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010201700408

Authors: Bruno Daucé, Sophie Rieunier

Institutions: Université d'Angers, Centre National de la Recherche Scientifique, Université de Rennes

Language: French

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015752018

FWCI: 13.3

Cites: 50

Cited by: 169

Related to: 10