Consumer ethnocentrism when foreign products are better
Year: 2001
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.1035
Authors: Magne Supphellen, Terri L. Rittenburg
Institutions: Norwegian School of Economics, University of Wyoming
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2015778523