Work

Signaling Quality and Credibility in Yellow Pages Advertising: The Influence of Color and Graphics on Choice

Year: 2001

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2001.10673639

Authors: Gerald L. Lohse, Dennis L. Rosen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015779076

FWCI: 9.474

Cites: 18

Cited by: 101

Related to: 10