Work

Factors influencing consumer rankings of alternative retail beef packaging

Year: 1991

Type: article

Abstract: Ordered probit models were used to identify factors which influenced consumer rankings of vacuum skin packaged steaks and roasts. Variables included selected demographic characteristics and concerns regarding retail beef packaging. Information pertaining to the color of the beef in, and the benefits of, the vacuum package was found to be among the most important factors.

Source: Agribusiness

DOI: 10.1002/1520-6297(199105)7:3<253::aid-agr2720070307>3.0.co;2-g

Authors: Pierre M. L. Pelzer, Dale J. Menkhaus, Glen D. Whipple, Ray A. Field, Shawn W. Moore

Institution: University of Wyoming

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: green

OpenAlex ID: W2015941170

FWCI: 5.278

Cites: 2

Cited by: 8

Related to: 9