Work

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Year: 2012

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367410208

Authors: Mark Yi-Cheon Yim, Vincent J. Cicchirillo, Minette E. Drumwright

Institutions: Canisius College, The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015974333

FWCI: 8.209

Cites: 83

Cited by: 107

Related to: 10