Work

Track to the Future? a Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences

Year: 2005

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2005.10505171

Author: Jens Nördfalt

Institution: Stockholm School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015984269

FWCI: 5.101

Cites: 82

Cited by: 10

Related to: 10