Work

Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2012.03.004

Authors: Raphael Heider, Sabine Moeller

Institution: EBS University of Business and Law

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2015985657

FWCI: 3.648

Cites: 110

Cited by: 25

Related to: 10