Work

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Year: 2015

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-015-0426-9

Authors: V. Kumar, Ashutosh Dixit, Rajshekar G. Javalgi, Mayukh Dass

Institutions: Georgia State University, Cleveland State University, Texas Tech University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016000812

FWCI: 9.868

Cites: 124

Cited by: 267

Related to: 10