Work

Teen perceptions of disclosure in buzz marketing

Year: 2007

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363760710746157

Authors: Roshan D. Ahuja, Tara Anne Michels, Mary Mazzei Walker, Mike Weissbuch

Institution: Xavier University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016198654

FWCI: 17.96

Cites: 10

Cited by: 114

Related to: 10