Work

Anti-branding on the internet

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.09.003

Authors: Sandeep Krishnamurthy, S. Umit Kucuk

Institution: University of Washington Bothell

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Washington

OpenAlex ID: W2016252252

FWCI: 19.67

Cites: 62

Cited by: 262

Related to: 10