Work

Two Insidious Attacks on Brand Equity

Year: 2004

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1300/j033v11n04_02

Author: Keith Blois

Institution: University of Oxford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016252730

FWCI:

Cites: 30

Cited by: 9

Related to: 10