Work

Historical Perspectives in Marketing: Essays in Honor of Stanley C. Hollander

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.2307/1252209

Authors: Robert J. Fisher, Terence Nevett, Ronald A. Fullerton

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016268509

FWCI: 3.889

Cites:

Cited by: 28

Related to: 10