Does Cue competition reduce conditioned liking of brands and products?
Year: 2011
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.20399
Authors: Eva Walther, Irena Ebert, Katrin Meinerling
Institutions: Universität Trier, Friedrich Schiller University Jena
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2016318732