Work

Clients’ characteristics and marketing of products: some evidence from a financial institution

Year: 2003

Type: article

Source: International Journal of Bank Marketing

DOI: 10.1108/02652320310488420

Authors: Karmele Fernández‐Aguirre, Inmaculada Gallastegui‐Zulaica, Juan Ignacio Modroño‐Herrán, Vicente Núñez‐Antón

Institution: University of the Basque Country

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2016327116

FWCI: 1.326

Cites: 27

Cited by: 9

Related to: 10